Privacy Policy

Privacy Policy

Last updated: 17 June 2026

ShopAM London (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, share and protect your personal data when you visit shopamlondon.co.uk or make a purchase from us. This policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

ShopAM London is the data controller for personal data collected through this website. You can contact us at privacy@shopamlondon.co.uk.

2. What Personal Data We Collect

  • Identity data: first name, last name, username or similar identifier.
  • Contact data: billing address, delivery address, email address and telephone number.
  • Financial data: payment card details (processed securely by our payment providers; we do not store full card numbers).
  • Transaction data: details of payments and products purchased from us.
  • Technical data: IP address, browser type and version, time zone, operating system and other device technology.
  • Usage data: how you use our website, products and services.
  • Marketing data: your preferences in receiving marketing and your communication preferences.

3. How We Collect Your Data

  • Direct interactions: when you create an account, place an order, subscribe to our newsletter or contact us.
  • Automated technologies: cookies and similar technologies as you interact with our website. See our Cookie Policy.
  • Third parties: analytics providers, payment processors and social media platforms.

4. How We Use Your Data and Our Lawful Basis

We only use your personal data where we have a lawful basis under UK GDPR:

  • Process and deliver your order — performance of a contract
  • Manage your account — performance of a contract
  • Send order confirmations and delivery updates — performance of a contract
  • Collect payments and recover money owed — legitimate interests
  • Send promotional communications (where you have opted in) — consent
  • Improve our website and services — legitimate interests
  • Comply with legal and regulatory obligations — legal obligation
  • Detect and prevent fraud — legitimate interests / legal obligation

5. Sharing Your Data

We may share your data with: payment processors (Stripe, PayPal), delivery providers, our IT hosting provider, analytics services (Google Analytics), professional advisers, and regulatory or law enforcement bodies where required by law. We do not sell your personal data to any third party.

6. International Transfers

Where we transfer your data outside the UK, we use contracts approved by the UK Information Commissioner’s Office (UK IDTA clauses) or transfer to countries with a UK Government adequacy decision.

7. Data Retention

  • Transaction and order data: 7 years (HMRC requirement).
  • Account data: duration of account activity plus 2 years.
  • Marketing consent records: until you withdraw consent.

8. Your Rights Under UK GDPR

Under the UK GDPR and Data Protection Act 2018 you have the right to: access your data (Subject Access Request); rectification of inaccurate data; erasure (“right to be forgotten”); restriction of processing; data portability; object to processing; not be subject to solely automated decisions; and to withdraw consent at any time.

To exercise any right, email privacy@shopamlondon.co.uk. We will respond within 30 days.

9. Right to Complain

You may lodge a complaint with the Information Commissioner’s Office (ICO): Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF — Helpline: 0303 123 1113 — ico.org.uk

10. Cookies

For details on how we use cookies please see our Cookie Policy.

11. Changes to This Policy

We may update this policy from time to time. The latest version is always on this page with the date of last update.

12. Contact Us

Questions? Email privacy@shopamlondon.co.uk